Google Skillshop – Online Business Products
As of this writing, there are 15 topics in Google’s newish learning platform, so let’s get started. Google Skillshop, formerly the Academy for Ads, is a training hub for business owners and marketing practitioners. Today, no matter your company’s size, terms like digital transformation may apply to your online business. Through product training at Google Skillshop, you can now learn to use the most popular tools (products). Tools that may be transformative to your online business.
First, Google offers several personalized learning paths – you can do this. Since everyone has unique skill levels and goals, so standalone courses for bite-sized content exist. Most training modules contain 600 words or fewer articles and/or 30-second videos. Just remember to jump in there and learn at your own pace. The main objective is that you’re taking ownership of your new digital journey into Google’s array of products. Skillshop lets you choose when, where and how you want to learn.
Finding Your Way Around the Skillshop Platform
If you are ready to dive into Google’s online product offerings, jump in and click here. There are hundreds of options if you are looking for immediate help using a specific tool like Google Ads. However, determine if you’re seeking certifications or a basic introduction to narrow down those options. On the other hand, it could be a specific area within Google Ads, like display ads, search ads or video ads. It’s probably best to take an overview of a subject like Ads, Marketing Platforms or Analytics.
How to Set Up a Google Skillshop Account
Setting up a Google Skillshop account is a snap, and within a matter of minutes, you’ll have all of the training and free certifications at your fingertips. If you have a Gmail account, that’s great, but you can also set up your Skillshop account with a non-Gmail email address. Note, if you use a non-Gmail address, like your work email, ensure it’s linked to your Google Account. You’ll also want to include a recovery email in case you change jobs.
After you’ve logged in and sorted out your account and recovery email, set your preferences, such as timezone and language. Click save and confirm or validate your email to finalize the Google Skillshop account setup. It’s that easy. If you’ve found this information on Google’s Product offerings to be helpful, check out last week’s blog, Google Marketing Tools for Small Businesses.