It’s time for eCommerce Digital Transformation
A new year is upon us and it signals another leap in society and consumer behavior, it’s time for eCommerce digital transformation. It’s year three of the 21st Century, and almost all online retailers are well into Web 2.0. We are in our second year of the pandemic and already “post-pandemic” has become a catchphrase for this new era. During the first year, online activity became a touch point for just about every service or good.
In an earlier blog, we covered eCommerce Subscription Platforms as a 2022 trend and looked at eCommerce predictions in general. However, the realities of books and movies like “Ready Player One,” are becoming more in focus as networks like Facebook pivot to the Metaverse and Web 3.0. Already, in supply chain and fulfillment modernization, digital transformation is touching every part of eCommerce. Edge computing and the Internet of Things (IoT) rely on cloud-based solutions; perhaps you should, too.
Digital Transformation, Starting Small
If you haven’t heard of digital transformation yet, don’t worry, but be advised. “Digital transformation isn’t a trend or buzzphrase. It’s the evolution of how business is conducted in the digital age,” thegood.com. In that, aforementioned, brilliantly revealing blog by BigCommerce readers looking to understand digital transformation have a wealth of information. First, let’s approach this opportunity by starting small. Step one is simply embracing the inevitable. You’ve already begun if your online shop has a website and uses multiple channels, like social media, to promote sales. If you have stopped printing and use email to communicate with your customers, you are off to a great start. Moreover, transforming your digital marketing and eCommerce activity involves taking manageable steps to achieve higher efficiency and effectiveness.
ROI and Digital Transformation
Finally, understanding the major factors that drive digital transformation will give you the insight to spend wisely and increase your ROI. We’ve talked about influencer marketing and its ability to show value in products. The stronger the value proposition you can show for your brand the better customer loyalty, referrals and reviews you will get. As mentioned earlier, the COVID-19 pandemic crisis was a catalyst for change. Practically every service shifted to some sort of online model. Consumers, therefore, now expect more than ever from their online experience. Digital transformation can provide a means to better understand your online store’s shoppers’ preferences and limit cart abandonment.